In the Beginning - 1995
In the beginning Ancient Wisdom was a small chain of gift shops with outlets in Sheffield and Derbyshire. In response to customer demand a range of original aromatherapy products were developed. These products (among them Sleep Stones) proved to be so successful that other retailers began to ask for supplies. It quickly became apparent that wholesaling to the independent gift trade was an attractive proposition. It has been this focus on customer lead demand that has been and remains a feature of our success.
Over the years the aromatherapy concept has been expanded to include a large range of giftware products including candles, crystals and incense. We now stock approaching 10,000 product lines, importing from India, Indonesia, Nepal and China - supplying the gift trade throughout Europe.
Operating from Slovakia - a 8000 sqm distribution warehouse in Trnava we are always adding to our product ranges with the intention of supplying everything your gift business needs. See the History of AW Gifts Europe here.
Why the name “Ancient Wisdom” & "AW Gifts"?
Well it all happened about 6000 years ago... Folklore increasingly backed up by archaeology tells us that mankind was far from primitive in so called primitive times. The development of civilizations and wisdom has by no means been in a steady upward direction. Stonehenge and the pyramids are substantial examples of how an ancient culture could be in advance of its descendants.
The world of aromatherapy, the mysterious properties of plants and trees, is an area in which the ancients clearly knew more than we do today. The source of this Ancient Wisdom is a matter for great debate amongst academics and theologians. Was it divine, before the flood, from the Nephilim (a mythical race of sons of God) or from aliens? The fact is great wisdom was found and lost in a relatively short period probably about 6000 years ago.
More seriously... The growing interest in aromatherapy seems to be not unconnected to the increasing interest in all things ancient and spiritual. Most people consider themselves to have a deeper gentler side. A side that likes to create a warm and welcoming home environment, to burn candles and indulge and enjoy delightful fragrances.
The Ancient Wisdom concept aims to in someway to satisfy this most basic of human need.AW Gifts, of course, stands for Ancient Wisdom Gifts and is our trading style in Europe, and so we hope you will join us on the journey.
Five Reasons why...
Five reasons why Ancient Wisdom is like no other Wholesale Gift Company
1.No Sales People!
It's true we don't employ sales people, you will never find us at trade shows, we will never persuade you to buy from us. No-one is getting a sales commission to sell to you. These products must be good enough to sell themselves - you can order online, it's efficient and fast, and the savings are helping your business grow and sell more.
2. AW Gifts is Wholesale Only
Register to see the prices, and access keen wholesale rates. We don't sell retail at all. Many if not all other major wholesalers have online shops and often retail outlets. They compete with you directly. At Ancient Wisdom we don't believe that is fair. Our job is to bring you the best in wholesale giftware, yours is to do the skilful job of retailing.
3. AW Gifts is Global - Deal with us and you deal direct.
For many years we have been building and refining a great product range - offices/warehouses in Indonesia, India and China to source and design great selling gifts. We also have an Aromatherapy, Soap and Home fragrance factory in England and a Soy-wax Candle factory in China.. you can access that range today.
4. AW Gifts is Eco and Trading Fairly focused.
For over twenty ears we have been trading fairly, ensuring our supply chains are not abusing workers, and doing our best to reduce plastics and harmful ingredients. Where possible we deal with artisan family businesses who care about the products and their people.
5. AW Gifts is the UK's and Europe's Favourite Gift Wholesaler.
Over the years well over 100,000 gift shops have registered with us, we have over 70,000 regular customers - mostly independent gift shops. . We look forward to being your trusted trading partner. Join us today.